Services
Blog writing
One of the most effective ways to promote your product or service is via well written and well placed blogs that "hit the mark" Blogs need to be concise but interesting enough to lure the readers to your site or to find out more about your company and your products. Let RAW create blogs of distinction for your business now.
Case studies
Case studies are necessary to deliver a convincing message. They show your product or services are proven in the field and at no risk to your potential clients. Case studies need to be understood by everyone from technical experts in your field, to investors who don't know the technology, but are interested in the prospect of investing. Your case studies should prove your company has totally believable experience in your field.
Client presentations
The need to impress your client is a no-brainer. Having made presentations to thousands of professionals on five continents, I know how important it is to get everything right the first time. There may not be a second opportunity to do so.
MS PowerPoint presentations in particular can be an impressive and persuasive method of presentation. They can also be a total disaster, if not compiled in a professional manner. Too many words per slide or the wrong emphasis on the wrong points will lose audience attention within seconds. Professional marketing and writing skills plus experience make the difference -- keep your audience on track with what you are presenting.
Strictly oral presentations, for example an explanation of marketing brochures, are all sales pitches. Oral presentations need to be given considerable thought before you stand before your audience and should be scripted from the outset. There may not be a need to remember the pitch verbatim, but you need to know what your message is and how to deliver it.
Company reports
Company reports create an image of what your company represents, what you have achieved and what your plans are for the future. Concise and impelling copy lets investors and would-be investors know your company is a vibrant and thriving business. And that you will provide a return on investment attractive enough to make them invest, now.
Your CEO's Report should carry a concise and positive message, which instills confidence in your company. An effective report clearly shows your company's progress in new technologies to advance company profits and market position.
Market analysis and strategic plans
Disseminating a market analysis within your company could mean the difference between profit or loss, moving into a particular market, or losing opportunities your competitor may use to his advantage. Well thought out and presented copy can provide the impetus for decision-makers to move before your competition beats you to the punch.
Exciting emerging economies present global marketing opportunities with potential for significant market increase. Global market research can provide optimum routes of entry and form the basis for thoughtful and effective marketing plans. Cultural issues are a major consideration when creating marketing material to avoid confusion or mis-representation.
Don't miss out on global market opportunities because you and your staff don't have the time to conduct the appropriate research.
Newsletters
Newsletters provide information to millions of people. Internal newsletters communicate company news on new technology and company personnel. Newsletters can also be used to disseminate new product information, promote new technology or invite clients' response.
The whole point of newsletters is to deliver your message concisely within a limited amount of space and your readers' valuable time. Most readers scan the letter for points of interest and decide whether or not to read on. If they are reading your newsletter online, a simple click of the mouse and they are gone --. possibly forever.
Press releases
Just like a your Blog, Press Releases must be short, sharp, confident and alluring. To reach your target audience with the message that will draw them to read more about the product or service you are announcing in your Press release, it must be outstanding.
Product specifications and benefits
Too often product specification details are presented as boring and difficult to understand. Though your client needs to know how your product works, he is more interested in benefits than specifications. He wants to know how using your product or service will benefit him.
Promoting your product well means defining and explaining the product's unique aspect. Almost every product has a unique quality, though sometimes not apparent.
I will research your product and your competitor's to determine your unique selling proposition. Your client will know why yours is the best available in your marketing material because I will cover all these aspects.
Proposals or bids
Presentation of professional proposals or bids is paramount to your company's success. To stand out your proposal must be exemplary compared to your opposition. Especially if your prices are perhaps higher than your competitors.
Having created hundreds of multi-million dollar proposals, I understand the process and techniques necessary to win. I do not need the economics of your bid. To distinguish you from your competitors, I only need to understand what your client needs, how you can provide solutions to their problems and how you do as no other company can.
QHSE standards or performance reports
Quality, health safety and environmental products or services is a huge growth industry. As a result companies vie for waste management business on a global scale. Differentiation is often the key to success. QHSE documents, white papers and web sites often contain significant technical content that fails to gain immediate interest. Professional copywriting transforms technical content into understandable words.
Technical writing need not be boring. QHSE issues are too important to be lost in technical jargon. Highlight the value of following correct QHSE procedures, documentation and implementation. Your potential client must be convinced by following QHSE procedures, he will immediately reduce waste disposal, cleanup or possible litigation costs.
Deliver your message with professionally structured technical and marketing documents and a persuasive website.
Sales brochures
Sales brochures are often your company's first contact with potential customers. Professional copy ensures your potential customer reads your message and understands your product benefits.
We all receive reams of sales brochures in the mail every day. Often the material is discarded without a glance. Well-written brochures grab the reader's attention with specific headlines that highlight product or service benefits.
Expert copywriting skills make your product stand out from your competitors with a unique selling proposition.
Scopes of work
In any bidding process it is essential the scope of work for your project be understood by potential bidders. Scopes must provide sufficient project detail and explanation to minimize clarification questions. Clarification questions create more work for you. A well-written scope of work ensures your company gives bidders the best information you can provide.
Technology papers & advertisements
Technology is often difficult to explain to non-technical people. Indeed, even techies can be lost to a message that doesn't' capture their interest and get to the point. A well made point will stick in their minds as the most important part of your message. Whether you are presenting your specific technology at a conference, in a technical paper or possibly to potential clients, the most important thing is presenting the facts with impact.
Technology-based advertisements present a different challenge. You can't assume your target audience is as technically savvy as many might be at a technology conference. Even if your audience doesn't know the physics or chemistry behind it, your message must be understood by everyone.
My experience writing and presenting technological issues on a global scale provides co-authoring skills to help you prepare understandable technology papers on time.
Website content
Today there are more than 56 million of web sites. Yours must present a professional image, sell your product or service or provide visitors with information about your company. Any web site, whether an information or sales tool, must contain persuasive architecture. A professional writer will make sure your visitor takes action and your site fulfills its purpose.
The first step is to fully understand the aim of your site. Is it to sell a product or service, to entice new newsletter subscribers, to promote your company image for investment purposes or provide information? You must have a clear picture of your ideal customer and target your website specifically with high impact copy on every page.
It is a proven web marketing fact words sell rather than images. Professionally written web sites emphasize the benefits of what you have to offer more than the features. Expert copy will also emphasize your unique selling aspect to make you stand out from the crowd. Gripping copy highlights these essential aspects in headlines and sub headings, as well as make your words understood.
Your site visitor must be able to see plainly and quickly what the benefits are. You want a visitor to read on, go to other pages of your site and most importantly buy, now. If you lose his interest, he is gone with a single mouse click. Do not expect first time visitors to return and buy. You have to catch their interest, respect and trust immediately.
Build a quality website with words that induce your visitors to stay, read on and react the way you want them to react.
White papers
White papers are specific and potent documents which promote a company, product, service or philosophy. They are used to convey specific solutions to client needs. Via clear and concise copy white papers detail benefits rather than features. White papers reduce the amount of time tech support and customer service departments spend answering customer questions about your product or service.
Well-written white papers prevent loss of clients who don't bother to ask questions, but instead move to another company to fulfill their needs. Effective white papers increase sales by delivering understandable marketing and technical messages.
Why Use RAW Power Writing?
Because you will benefit from the compelling, concise and powerful copy I create to unleash the power in your product or service.
The combination of extensive global experience in management, sales and marketing, along with strong writing skills make RAW Power a specialist technical writer.
Commitment to compelling copy
Solid writing takes extra effort and commitment to find the special angle to lift it above the ordinary. Whether your project requires a straightforward approach, has a precise technical form or is totally unconventional, I will find the best selling approach for your product or ideas. The benefits of your product are stressed in words your client clearly understands.
Exceptional writing skills, creativity & global experience
I understand how people think, how they make decisions and how to reach them with effective writing. Your marketing, technical and sales documentation should stand high above your competitors if you are to gain market share and sales. Extensive research to identify your product's unique selling position combined with my creativity will make the difference in your marketing.
As a result your message will get through to your target audience clearly and definitively
Industry knowledge and connections
Tap into my technical expertise and network of international connections. I have been working with a wide array of specialists in many fields and my oil industry knowledge is a resource that will be applied in your project.
You can attempt to do the writing and research yourself, but there is no substitute for experience and knowing where to find the information.
You can't do everything. Your time is valuable. Use it to do what you do best and leave the writing to me. Global experience and knowledge make a difference!
I provide solutions to your marketing needs, now.
Your product is unique. I will help you market your company and product with strong, positive and convincing copy in every document you deliver.
My AWAI (American Writers and Artists Institute) training provided me with a depth of knowledge of technical writing that many would never consider.
I provide complete reliability and delivery within your deadlines and your budget.
Email raw_at_rawpowerwriting.com.