Frequently Asked Questions

What are the benefits of using a Professional Writer?

The benefits of using a professional writer are many. There are specific skills involved in creating documents targeted at various market segments. It is not simply a matter of putting an adequate product description together and then trying to sell it's best attributes.

Without a clear understanding of the difference between features and benefits of products and how to write and construct totally effective headlines and sub headings you will miss the mark almost every time.

Take a look at "A Few Basics You Need To Know About Commercial Writing"

Often the task of writing commercial or technical documents is passed on to an employee who may know the product and it's features, but may not have the experience to write persuasive copy that will increase sales. If you have the time, skills, knowledge and experience to put the right words on paper I wonder why you are visiting this site. You must be looking for something. I suspect it is a professional edge. I will provide that and more.

For your business to succeed you need every professional advantage you can get. Even if your product is outstanding, you still need to deliver a clear, effective message. I will help you do that.

The quality and professionalism of your website, promotional letters, sales brochures, print advertisements, etc. tells your potential customer much about you. Without a strong, positive message, in all likelihood you will lose sales or fail to reach your sales potential.

What if I'm not happy with the copy you provide?

I take pride in everything I write and offer a complete guarantee of satisfaction. Of course, there must be input from you to make sure I have all the information I need to complete the project. I typically use initial client surveys to obtain the information I need. In fact, many have indicated the surveys often make them think of aspects of their marketing that had not occurred to them

I will work closely with you and your staff where applicable to make sure the end result meets or exceeds your expectations. I will revise the copy within 30 days of sending the final version to you until you are completely satisfied.

You specialize in global marketing - can you adapt to my product?

My expertise is in selling via the written word, regardless of market, product or location.

A perspective from outside your industry or company often provides a fresh approach. Through extensive research into your company, your target market, your products, features and benefits, I will then craft the best approach to grow your business.

Whether your aim is to reach a local, national or international market I will help you achieve your goal and boost sales. Experience, connections and collaboration also play a major role in the results I deliver.

Are face-to-face meetings necessary between us?

Where practical I will request a meeting with you and appropriate staff to discuss the project, your expectations and the best approaches. However, in most instances we can consult by e-mail, telephone or fax.

What about the cost of your services?

My fees are based on the scale and requirements of individual projects. I will ask for enough initial detail to determine what is required and provide a fully detailed quotation of the total project cost.