Madison Technologies - Company Profile

Madison Technologies is Australia's premier supplier to the communications industry. Madison provides total product design, manufacture and distribution services of Broadcast, Telecommunications and Communications products to commercial and domestic markets alike.

Madison Technologies is an Australian owned company which was founded in 1991 in order to introduce innovative products as well as a level of service previously denied due to the regulation of the telecommunications industry in Australia. Deregulation also allowed Madison to develop a first rate distribution network and to enhance our services to support changing client needs. This resulted in the company adding significant value to our clients' businesses as well as to our own.

Madison Adds Value by Providing Outstanding Client Benefits. At Madison we know that our clients are our lifeblood. We are committed to working with our customers to consistently provide the following clear benefits:

Madison Business Units. Madison Technologies is a specialist vendor of the world's leading brands of cables, connectors, enclosures and related services, operating though three specialist business units:

Broadcast and Audiovisual. Supplingleading brands to the broadcast, audiovisual and entertainment industries with custom made solutions and fully integrated systems. Products include integrated patching systems for audio, video and control, digital communications systems for theatre and broadcast, cable, connectors, tooling and accessories.

Our solution partners include the world's best: Riedel, Bittree, White Sands, Studio Technologies, Belden, Multidyne, Kings, ETS Lan, Amphenol, ProCo, Pro Link, Paladin.

Roadworx is Madison Technologies' own brand of cable, stage boxes, fanout, multitrack, audio interface utility products, and cable assemblies. Many products in our line-up were initially developed to meet client specific project requirements, however, the products have proven to be so popular they have now become an integral part of Madison's standard range.

Connectivity Solutions. Madison's network infrastructure products ensure the precise and profitable supply and delivery of telecommunications, high-speed internet, data and voice services.

Connectivity solution services and products include:

Fibre To Home: New technology - innovative design, Complete end-to-end fibre solution, Underground and aerial systems, Unique termination housing and pre-terminated lead-ins.

Homeworx Home Wiring Solutions - Future-proof home networking solution, Data, TV and Broadband distribution, Telephone and Security distribution, Customisable, flexible solutions

LAN/Enterprise Cable Solutions - Leading international brands, Category 5E, 6, and optical fibre, Data centre and office systems, Comprehensive warranty & applications assurance program.

Voice Cable Solutions - Compact / high density, Building distribution and carrier systems, Swiss quality components

Wholesale Distribution. Madison Technologies operates four primary distribution warehouses located in Sydney, Melbourne, Brisbane and Perth. Stock is also held by agents in Newcastle and Tasmania to enhance availability in regional areas.

Madison Technologies extensive range of the highest quality brands, each complimenting the other to provide the most versatile and cost effective solutions available.

Garland Cables (acquired by Madison Technologies in 2003) has provided high quality product at competitive prices to the Australian cable industry for over 30 years. We have expanded the traditional Garland range to provide a more complete selection of cables including: Communications, Telephone, Instrumentation, Control, Coaxial, Security, Data, Automotive, Composite, Optical Fibre, Jumper Wire and Microphone/Audio.

Design, Research & Development and Manufacturing Facilities. Madison Technologies ensures superior product quality through extensive research and development programs utilising modern manufacturing facilities.

Madison's manufacturing facilities include Computer automated Cable Testing, Pneumatic Crimp Tools and Soldering capabilities, with our major operation housed in a modern Brisbane complex. The complete process covers product design, fabrication, testing, packaging, documentation as well as delivery and services.

Our experienced design team is trained to confer with clients, consulting engineers, architects and other specialists to ensure the systems and solutions we design, manufacture or recommend will always meet individual customer requirements. This ensures the right product for the application and the job at hand, every time.

Customer Service and Support. Madison personnel know the industry and the differences between the wide range of products available today. They also know that Madison maintains sufficient stock levels to allow them the flexibility to recommend the right product for each and every application because they know Madison can supply.

A major factor in the growth of Madison Technologies over the last decade has only come as a direct result of Madison working closely with our wholesale channel partners to provide added value to their businesses. As Madison continues to provide the highest level of customer support, the latest innovations in cabling products, leading brands, extensive distribution facilities and stock levels to support to our wholesale partners, they in turn can provide exceptional service to their clients.

All Madison employees are involved in the provision of exceptional customer service in one way or another. We are all committed to providing the highest quality service and support to our customers by: Listening to customers to determine needs and solutions, exploring Madison knowledge base and expertise to provide solutions, responding to clients promptly and completely, following up to make sure the solution worked and advising clients of new technology as it becomes available

Quality & Safety. Madison Technologies commitment to quality and safety is total in every respect. Madison is fully endorsed to ISO 9001:2000 standards and has Australian Federal and State Government purchasing accreditation. We will continue to maintain the highest level of Quality Assurance available.

Madison's safety record is exemplary. Our 75 staff are well trained in the safe operation of equipment and the safe handling of stock and substances. We continue to explore ways to ensure all Madison employees work in a safe and pleasant environment.

Madison Goes International. Madison Technologies is also active in the expansion of our business into the international market where our export business is expected to be a major growth area for the company. The export market not only increases Madison's sales into areas which have great potential, it also serves to benchmark the company's performance against world's best practices and provides vital access to, and knowledge of the latest products available in the world today. These benefits will only serve to strengthen our position in our local Australian market.

Significant opportunities in Fibre to the Home, Carrier Systems, CATV cable, Industrial cable and LAN cabling systems have already been opened in the Philippines, Singapore, Malaysia, New Zealand and the Middle East.

With Madison's continued growth in New Zealand we are now in the process of planning the opening of our office there to support distribution sales. This will be the first of many exciting international growth opportunities for Madison Technologies as we expand into appropriate world markets.

Mission Statement. Madison Technologies company mission is simple.

Madison Technologies will build on our position as the leading supplier to the communications industry in Australia by maintaining advanced product design, superior quality in manufacturing and continuous, reliable and timely advice, distribution and supply services.

Madison Technologies will continue to provide professional services in all facets of our business. We will build on the support we provide our clients by continuing to provide customer focussed reliability, functionality and value added services.

Finally, Madison Technologies will vigorously target appropriate global markets with the same dedication, enthusiasm and attention to quality and service that has made us such a success in Australia.

Contacts
David Redfern
Managing Director

Roger Joy
General Manager

By: Ron A. Welsh

RAW Power Writing - Brisbane